Why Companies Shouldn’t Lower Standards To Attract More Customers
Written by Otaku Apologist
Every businessman faces this dilemma: Who do I want as my customers? Don’t I want everybody using my services? Ten thousand customers sounds better than one thousand customers. It’s just math, many think.
What companies often ignore is that over half of humans live in poverty. Poverty is not just an economic state. Poverty is broken families, abusive relationships, mental illness, and despair. We’re talking depressed, borderline suicidal individuals, addicted to drugs and insane ideologies, using your products for nothing but stress relief.
When you don’t filter your customers, you end up with masses of hateful, non-committed bottom of the barrel crazies. This has severe ramifications to your company. You cannot build a healthy community that people want to be part of. Worse, as your livelihood becomes dependent upon terrible customers, you eventually have to adjust your company policies, and branding, to pander to the distorted perceptions of hateful people who writhe in soul-crushing existential angst. You must submit, or your kids ain’t going to Disney Land next summer.
As your customer service complains about stress, as the sales reports roll in, as you’re chatting with co-workers at the coffee table, you all quickly piece together the monster you’re serving. Just reading numbers, you begin to empathize with the lived experience of the human beings that the numbers represent.
When your strategy to attract customers is to lower your standards, you end up creating products and services for people of low intelligence, and zero attention span. You learn people’s psychological weaknesses, you know their “sales triggers”. You develop an instinct for which buttons to press. It becomes tempting to exploit your knowledge, for easy sales. You become, in practice, a bottom-feeding psychopath who exploits weaklings for self-gain.
When your company’s customers are lower social classes, you cannot be honest. Your workers handling your company’s social media, have to be careful not to say anything offensive. It doesn’t matter that the article you’re tweeting speaks the truth. It doesn’t matter that you’re right in an argument. You lower your moral standards, and won’t speak the truth, to eliminate the risk of losing your illogically thinking, mentally ill customers.
The problem is, your most productive workers are often people of higher intelligence. Intelligence often correlates with empathy, as smart people are able to better connect cause and effect on the micro level, to phenomenon on the macro level. Intelligence is the basis of morality: You understand how every person’s daily choices can change the world for the better, or worse. The workers in your company who are of higher intelligence, will hate working for you in the long-term. If your company fails to meet the deeper need of your workers, to make the world better, you will never gain their full commitment and productivity.
A company that lowers their standards of integrity to attract trash customers, cannot be honest. You cannot be honest when dependent on customers who are incapable of rational thinking. The moment somebody in the company breaks rank, and speaks a truth that upsets the rabble, you have to fire them. It doesn’t matter if the customers were overreacting, what matters is preserving the company’s image.
I’ve worked in the hentai industry for four years soon. I have been to the dark side. I have freelanced for an abusive sociopath after another. I know of the shady practices that companies here employ to survive – I’ve used those tactics myself. I’ve been scared to freak out my customers, and I know you’re all scared too.
The hentai industry is never going to get better, if we don’t make it our responsibility to up our game. We have to stop lying. Rather than pander to people’s biases in our marketing strategies, we need to start injecting truth, and reality to our social interactions. We have to be willing to let go of bad apples, so we can attract better customers who support universally virtuous ideals, like constitutional rights, and freedom of speech. Smarter customers have higher values, they are more consistent with their support of companies who champion their values.
We have the power to change the world. This power is honesty.