It’s often vitally important to pause and reflect before making statements. You may end up saying something very self-destructive. Unity should have done that, but they were thinking strategically about their announcement, thinking it a “free action” without consequences. No competent business makes decisions that haven’t been carefully considered and internally debated. They made a realistic risk-reward analysis and tested the waters, believing they can easily walk back statements.
Here is their new subscription business model explained again:
This must become another Bud Light situation. Western businesses are pushing philosophically unsound marketing campaigns and business models, because they believe there are no consequences, unless we hit them in the face.
I have said it. There is no greater blessing in the case of some people than an uppercut square in the jaw. That is how you stay a sensible mortal, with clear ideas of where the limits go.
Unity Inc. is another western company that must be thoroughly abandoned and bankrupted, just like Bud Light. They must be made an example of. Otherwise other companies will follow in their wake and attempt malevolent business practices, which have already become too abundant in our ultra tolerant societies. Because when you obscure the lines, the lines get tested more and more, until there is no standard at all. The red line must be established with blood-red paint.
Godless evil walks among us. Eternal darkness lurks in the hearts of women and men. If we allow companies to push limits and have them suffer but a dent to their bottom line, the risk-reward analysis will weigh the upside against the downside. But when a few are utterly destroyed for attempting to push red lines, the onlookers, the survivors, keep the lesson.
The changes that Unity Inc. was planning on rolling out on the first of January 2024 would’ve bankrupted several developers. One of my associates pointed out, many free-to-play games with their high download counts and low revenue-per-player models, would be utterly bankrupted. Their little “tax” would’ve robbed those companies of everything.
Markets do adjust to bullshit. But acclimating yourself to bullshit is untenable. It bears a more accurate term; cowardice. And you’re better off putting a bullet in your head than living as a coward.
“In an open letter published on Friday, Unity’s president and general manager Marc Whitten apologized for the controversial changes announced on September 12 and announced that it was walking back some of the worst changes, including charging install fees for previously published games.“
